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BRANDS
Successful and established brands
are Babyface, Kidzface and Blue
Rebel.
Customers include individual
children’s stores and children’s
store chains. Over 1.200 baby and
children’s stores in Europe and
USA currently owe their success to
these brands.
Besides that we offer private
labels for various store chains.
In almost constant daily dialogue
with stores and buyers we develop
exclusive private labels for our
customers.
CUSTOMERS
The success of our customers is
the main measure of our own
success. For that reason, the
professionals here at ELC work
hand in hand with customers.
Partnership, mutual trust, hard
work and unfettered imagination
are just some of the key terms
describing the route to new
solutions.
This dedication –working together
as partners –can be found through-
out our organisation, along with
sincere involvement and good
personal contact with customers.
Whether it is a question of new
designs, or the tough world of
distribution, marketing or pricing.
RESPONSE
To ELC parents’ and children’s
responses to our collections are
critical, and that across a diversity
of cultures. Every day we dive
into children’s perceptions of their
environment, their role models,
their loves, and indeed their
dislikes. At the playground, on the
internet, through market research
and trend reports, or simply by
studying our own kids.
Every piece of information is
important in creating new
collections that makes the
difference for both children and
their parents and therefore for
our customers.
QUALITY
ELC feels a strong connection with
CSR: Corporate Social Responsi-
bility. Because to us quality also
means producing collections in a
responsible way, bearing in mind
both the environment and the
people behind the collections.
That’s why we are a member of
BSCI (Business Social Compliance
Initiative). This provides us the
best system to improve working
conditions in our global supply
chain. In India all ELC partners
are BSCI compliant or SA9000-
certified. As a result we can, also
with our business partners in the
Far East, guarantee sustainable
quality at competitive prices.